But now we're swimming in cheap gas, just as the car companies are rolling out gas-sipping hybrids and all-electric vehicles, desperately banking on a change in consumer needs that may already have come and gone.
When green driving ceases to be a selling point, perhaps architecture can point the way. In Los Angeles, land of the car—and the gas station—BP built a LEED-certified "gas station of the future," called the Helios House. United Oil has tried something similar, but this time giving consumers interesting architecture as their marketing strategy; their updated Googie gas station, designed by Kanner Architects, was supposed to open in 2007 but may start fueling cars by Groundhog Day.
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