Tom Harman and Tash Wong started Coastermatic as students at School of Visual Arts' MFA Interaction Design Program. They both share an interest in "helping people create more personal environments." Tash explained how Coastermatic helps do that and more during lunch near Union Square in New York City.
We decided to start with using Instagram because we are both relatively high Instagram users. Instagram has a consistent file format—everything is going to be square, everything is going to be the same size. Because of a manufacturing restraint, our coasters are round. So you have to look at your photos in a new way, which is kinda fun. You refocus on them because they have a slightly different framing.What is important about the contrast of the ephemeral and the concrete?We think that the transition of going from something so digital and ephemeral to something that's really solid is interesting because it makes you think about what these images mean. As you're pulling them together you can start to tell a story with your images and see them separate from this mass of images you have in your Instagram flow. We think it's really interesting because we're all creating so much digital content now that it's really nice to translate that into something physical that you can have in your home. Otherwise all your photos end up in Facebook or iPhoto.What about the selection and grouping of four?