Eileen Fisher Wants You to Meet These Groundbreaking Women in Design, Fashion, and Sustainability

Eileen Fisher Wants You to Meet These Groundbreaking Women in Design, Fashion, and Sustainability

By Samantha Daly
The female-fronted Good Goes On campaign recognizes powerful, design-minded women who are inspiring the next generation.

Eileen Fisher started her namesake sustainable fashion brand in 1984 with one goal: to create beautiful, wearable clothing. For its spring/summer 2020 campaign, the team tapped Girlgaze photographer Heather Hazzan to shoot its Good Goes On campaign. The campaign recognizes talented women who are making a positive change within their communities that celebrate design, sustainability, and female leadership.

"Good Goes On centers around the idea that when women work together across generations, they have the power to affect positive change in the world. [We have] always believed in taking what’s good and passing it along," says the company. The campaign is natural extension of the company’s ethos, as it illustrates the all-important intersection of design, sustainability, and equality. By promoting capable, creative women who are tackling some of today’s toughest situations, Eileen Fisher hopes to inspire more female leadership and empowerment.

Photographer Heather Hazzan launched her career on Girlgaze, an innovative job platform that connects a global network of female and non-binary creatives with the world’s best brands. Her intimate, vulnerable portraiture is a perfect match to accurately capture the six groundbreakers below.

Celine Semaan, Founder of Slow Factory

"The fashion industry has to be responsible for the products that they put out there, to create a way to take them back. They should be thinking of ways to close the loop and create a circular system, a system that resembles nature." —Celine Semaan

Slow Factory is a global nonprofit initiative working at the intersection of fashion, environmental impact, and human rights—engaging brands, scientists, policy makers, media, and communities through education and action.

Helmut Lang Belted Wool & Cashmere Coat
Instantly brighten your cold-weather wardrobe with this spring-green coat made from a cashmere-softened wool blend and cinched with an extended belt. ...
Eileen Fisher Stretch Silk Tank
The nature of a closet staple is endless wearability, which is why getting this indulgent stretch silk tank in several colors is simply smart style.  ...


Jessica Wu, Founder of Period Space

"Without our predecessors, we literally would not be where we are. I feel it’s my obligation to set the foundation for future generations as well." —Jessica Wu  

Model, press director, and founder of Period Space, Jessica is dedicated to empowering people to start conversations surrounding periods and reproductive health.

Eileen Fisher Ribbed Wide Leg Pants
Relax and breath easy—these ribbed pants pair easily with your fave tops and are made from a stretchy and eco-friendly blend. ...
Eileen Fisher Stretch Crepe Slim Ankle Pants
Boasting the comfort and ease of leggings but in a more polished stretch-crepe fabrication, slim ankle-length pants bridge the gap between work and play.


Aminatou Sow, Co-Host of Call Your Girlfriend Podcast

"It would be so sad to feel like you were succeeding at something you’ve always wanted to do and you look around and realize you didn’t bring anyone along for the ride with you. I just—I can’t imagine that." —Aminatou Sow  

Aminatou is a co-host for the podcast Call Your Girlfriend and is releasing a book, Big Friendship, this summer.

Ganni Plaid Smocked Seersucker Midi Sundress
A fresh take on summery seersucker, this checked sundress is fashioned with a smocked bodice and straps, while a swingy ruffle finishes the bias-cut skirt.  ...
Eileen Fisher Organic Cotton T-Shirt Dress
As easy as your favorite T-shirt, this V-neck dress is cut from smooth organic-cotton jersey responsibly sourced from traceable, sustainable long-staple cotton.  ...


Baillie Riddell, Mountaineer and Environmentalist

"We don’t need 17 pairs of jeans and 30 shirts. We can get away with having more basics, having more staples, having more sustainable, quality clothing." —Baillie Riddell  

As a model, mountaineer, and advocate for self love, Baillie works to empower women to feel comfortable in their bodies and get active.

Eileen Fisher Tapered Silk Pants
The epitome of easy polish, these pull-on woven work pants with a tapered silhouette are crafted in subtly textured matte silk that's responsibly dyed. ...
Kenzo Belted Cotton Dress
Traditional Japanese garments inspire the wide cap sleeves and side fastening of this cotton dress, while a topstitched D-ring belt keeps the look contemporary.  ...
Eileen Fisher Button Front Knit Shirt
Keep your look picture-perfect with this button-front knit shirt fashioned with sustainably produced fibers.  ...


Suchi Reddy, Architect and Founder of Reddymade

"I’ve always thought that clothing is your first architecture. We build our lives out from our bodies. Then we build the next layer and the next layer—our home, our towns, our cities, our villages, our world. So, for me, fashion has never been a superficial thing." —Suchi Reddy  

Suchi founded Reddymade in 2002. "Form follows feeling" is Reddy's mantra with her primary focus and passion being neuroaesthetics, the study of how the built environment affects us.

Eileen Fisher Rib Knit Mock Neck Top
Wide ribbing adds understated texture to a mock-neck top that's a contemporary style go-to.  ...
Eileen Fisher Ells Platform Loafer
Luxe suede meets its style-opposite rubber sole on this platform loafer for a match made in comfortable fashion heaven.  ...
Eileen Fisher Rib Sleeveless A-Line Dress
A soft rib lends texture to a casual-chic dress with a gently flared skirt and slim shoulder straps.  ...


Wendy Goodman, Design Editor of New York Magazine

"As you grow more in life, clothing takes on a different role, at least it has for me. The comfort aspect, and the simplicity aspect, is very important. It does bolster your confidence to wear things that you feel you look your best in." —Wendy Goodman  

Wendy has been at New York Magazine since 2007 defining trends, discovering new talent, and working with top designers, architects, and photographers.

Ganni Organic Cotton Poplin Shirt
Smocking cinches the waist and beautifully updates this crisp poplin button-down detailed with chic, tortoise-patterned buttons. ...
Levi's 501 Ripped High Waist Crop Straight Leg Jeans
High-waisted skinnies get artfully destructed in the latest version of the brand's beloved 501s cut from nonstretch denim for an authentic vintage feel. ...
Paskal Atlas Laser Cut Butterfly Stretch Cotton Shirt
A godet featuring a throng of butterflies flares out at one side of an asymmetrical, Italian stretch-cotton shirt that's a cutting-edge take on a classic.
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