Eileen Fisher started her namesake sustainable fashion brand in 1984 with one goal: to create beautiful, wearable clothing. For its spring/summer 2020 campaign, the team tapped Girlgaze photographer Heather Hazzan to shoot its Good Goes On campaign. The campaign recognizes talented women who are making a positive change within their communities that celebrate design, sustainability, and female leadership.
"Good Goes On centers around the idea that when women work together across generations, they have the power to affect positive change in the world. [We have] always believed in taking what’s good and passing it along," says the company. The campaign is natural extension of the company’s ethos, as it illustrates the all-important intersection of design, sustainability, and equality. By promoting capable, creative women who are tackling some of today’s toughest situations, Eileen Fisher hopes to inspire more female leadership and empowerment.
Photographer Heather Hazzan launched her career on Girlgaze, an innovative job platform that connects a global network of female and non-binary creatives with the world’s best brands. Her intimate, vulnerable portraiture is a perfect match to accurately capture the six groundbreakers below.
Celine Semaan, Founder of Slow Factory
Slow Factory is a global nonprofit initiative working at the intersection of fashion, environmental impact, and human rights—engaging brands, scientists, policy makers, media, and communities through education and action.
Jessica Wu, Founder of Period Space
Model, press director, and founder of Period Space, Jessica is dedicated to empowering people to start conversations surrounding periods and reproductive health.
Aminatou Sow, Co-Host of Call Your Girlfriend Podcast
Aminatou is a co-host for the podcast Call Your Girlfriend and is releasing a book, Big Friendship, this summer.
Baillie Riddell, Mountaineer and Environmentalist
As a model, mountaineer, and advocate for self love, Baillie works to empower women to feel comfortable in their bodies and get active.
Suchi Reddy, Architect and Founder of Reddymade
Suchi founded Reddymade in 2002. "Form follows feeling" is Reddy's mantra with her primary focus and passion being neuroaesthetics, the study of how the built environment affects us.
Wendy Goodman, Design Editor of New York Magazine
Wendy has been at New York Magazine since 2007 defining trends, discovering new talent, and working with top designers, architects, and photographers.
To learn more about the campaign, click here.
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