From the beginning, Alhadeff’s approach to retail has been highly personal. "I love avant-garde work presented in a casual, cozy way—–it brings it down to earth," he says. That means walls plastered, salon-style, with a motley arrangement of artwork, objects, and fixtures, including Alex Randall’s creepy taxidermy lighting and Paul Loebach mirrors pieced together from antique frames. Scattered around the shop are "roomlike vignettes" that pair pieces like Donna Wilson’s knit pouf with a skateboard coffee table. It’s the opposite of the pedestal and locked-cabinet experience found in many other high-design shops.
In 2006, Alhadeff launched an interior design business and hopes to expand his retail empire. It’s a fittingly ambitious plan for a company named after a forward-looking tense: He will have done that then.