Dwell On This: Debrand Your Home

Dwell On This: Debrand Your Home

By Gregory Han
It’s like choosing an ad-free experience IRL.

What distinguishes a 5-star experience from a perfectly acceptable place to stay? Beyond the obvious—an Instagram-worthy view, a sumptuous bed with high-thread-count sheets, and an indulgent turndown service—it’s the absence of conspicuous advertising and branded items that provides a break from magazines, brochures, and other blaring marketing materials.

If you want your place of sanctuary to seem one step closer to an Aman resort—one can dream, right?—it’s time to debrand your home.

Studies have found that the average person is exposed to anywhere between 6,000 to 10,000 advertisements—not over the span of a lifetime, but every single day. Even if those numbers are an exaggeration, most of us would concede we’d be happier if our eyes weren’t constantly bombarded with advertising. Here’s how to create a moment of Zen at home: 

  • Peel labels off of everyday items you already know well and use often: shampoos, conditioners, lotions, hand soaps, dish soap, et cetera (but always keep medicine packaging/instructions intact). 
  • Transfer bagged or boxed goods into larger glass or ceramic containers. 
  • Choose matching storage containers for items intended to be left out in the open. 
  • Stack magazines and catalogs into single piles. 
  • And definitely reuse or refill your favorite packaging if you’re particularly smitten with a design (we see you, Aesop Resurrection devotees).

It can feel like an arduous task at first, but over time you’ll notice debranding around the home delivers the same calming satisfaction associated with decluttering and organizing any space, offering you a much deserved staycation.

Shop Containers
Stoneware Black Containers
We can't contain our excitement about these quintessentially modern stoneware containers. Sleek, clean-lined, simple, and (don't forget) practical, these well-proportioned accessories could be the poster children for our most beloved aesthetic.
Yamazaki 2-Bin Pantry Storage Container
Triple-decker. These containers are sized just-right to keep dry goods (say, like the staple trifecta of flour, oats, and sugar) close at hand without taking over your countertop.
IKEA RIMFORSA Glass and Wood Containers
The natural bamboo wood creates a warm and vibrant expression that is combined with simple glass and steel.

Get the Dwell Newsletter

Be the first to see our latest home tours, design news, and more.