Deam + Dine Reveal Their Design Process Behind Modern by Dwell Magazine For Target
We spoke to designers Chris Deam and Nick Dine (of Deam + Dine) to learn about their creative process and to see how their ideas were brought to life. They began by telling us, "Our process is simple. We both had our own practices until recently—so, we enjoyed making the design process a shared experience, rather than a solo pursuit. You have to work together creatively—as both friends and business partners."
Scroll down to see sketches, renderings, and 3D models that came directly from the desks of Chris and Nick.
As some of their favorite elements of the collection, the outdoor seating pieces were designed with posture in mind. Chris and Nick point out that the final results are amazingly comfortable—especially for being so affordable. A drawing of the Outdoor Lounge Chair is shown here, with and without cushions.
After Chris and Nick came up with a plan for the line, they started with the pieces they had already been thinking about. Some came from Chris, others from Nick, and the remaining were born from mutual discussions. They then began the editing process with sketches—one of which is shown here for the Dining Chair.
Their next step included building the pieces to scale with 3D computer models so that they could work on materials, proportions, and other vital details. They then used 3D CAD files when going through the prototyping process with Target. Here, you can see their digital 3D model of the Dining Chair, which transitioned from the prior sketch.
The collection includes a number of playful and functional animals that Chris and Nick had fun designing. Chris explains that it all started when Target suggested they design something "figural" or decorative, "which is not a typical starting point for a modernist." He continues, "But I did recall that many of the midcentury Scandinavian furniture designers had also created animal figures. I thought that was a good place to start."
Chris wanted to make sure that the animal figures would still be functional, so they came up with simple formulas that guided the process: speaker = sound = screech owl; coasters = water = whale; cards = memory = elephant. They then needed to figure out how to recreate the most minimal gestures to capture the essence of the animals.
After making the sketches, they moved to creating 3D models on the computer. In these renderings, you can see how they were able to capture the personality of each figure. The elephant acts as a card holder (for a custom set of cards that's included), the whale is a wooden coaster set of four, and the owl is a sound amplifier.
"The wood and leather animals were some of the most fun pieces to design. They just make me smile." - Chris Deam
Make sure to explore the lookbook here so that you're ready when the collection becomes available in stores and online on December 27.
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