Deam + Dine Reveal Their Design Process Behind Modern by Dwell Magazine For Target

By Paige Alexus
Now that we’re able to show you more of the Modern by Dwell Magazine home collection that we’ll be launching with Target on December 27, we wanted to give you a behind-the-scenes peek at how it all came together.

We spoke to designers Chris Deam and Nick Dine (of Deam + Dine) to learn about their creative process and to see how their ideas were brought to life. They began by telling us, "Our process is simple. We both had our own practices until recently—so, we enjoyed making the design process a shared experience, rather than a solo pursuit. You have to work together creatively—as both friends and business partners." 

Scroll down to see sketches, renderings, and 3D models that came directly from the desks of Chris and Nick.

As some of their favorite elements of the collection, the outdoor seating pieces were designed with posture in mind. Chris and Nick point out that the final results are amazingly comfortable—especially for being so affordable. A drawing of the Outdoor Lounge Chair is shown here, with and without cushions.

As some of their favorite elements of the collection, the outdoor seating pieces were designed with posture in mind. Chris and Nick point out that the final results are amazingly comfortable—especially for being so affordable. A drawing of the Outdoor Lounge Chair is shown here, with and without cushions.


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 After Chris and Nick came up with a plan for the line, they started with the pieces they had already been thinking about. Some came from Chris, others from Nick, and the remaining were born from mutual discussions. They then began the editing process with sketches—one of which is shown here for the Dining Chair.

 After Chris and Nick came up with a plan for the line, they started with the pieces they had already been thinking about. Some came from Chris, others from Nick, and the remaining were born from mutual discussions. They then began the editing process with sketches—one of which is shown here for the Dining Chair.


Their next step included building the pieces to scale with 3D computer models so that they could work on materials, proportions, and other vital details. They then used 3D CAD files when going through the prototyping process with Target. Here, you can see their digital 3D model of the Dining Chair, which transitioned from the prior sketch.

Their next step included building the pieces to scale with 3D computer models so that they could work on materials, proportions, and other vital details. They then used 3D CAD files when going through the prototyping process with Target. Here, you can see their digital 3D model of the Dining Chair, which transitioned from the prior sketch.


The collection includes a number of playful and functional animals that Chris and Nick had fun designing. Chris explains that it all started when Target suggested they design something "figural" or decorative, "which is not a typical starting point for a modernist." He continues, "But I did recall that many of the midcentury Scandinavian furniture designers had also created animal figures. I thought that was a good place to start." 

The collection includes a number of playful and functional animals that Chris and Nick had fun designing. Chris explains that it all started when Target suggested they design something "figural" or decorative, "which is not a typical starting point for a modernist." He continues, "But I did recall that many of the midcentury Scandinavian furniture designers had also created animal figures. I thought that was a good place to start."