This Savvy, Sleek Fridge Is Revolutionizing Food Storage

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By Kathryn McLamb
Presented by Fisher & Paykel
Designed with simplicity, style, and storage in mind, the new Integrated Column Refrigeration series from Fisher & Paykel offers full customization for fresh food and smart functionality.

Long recognized as a pioneer in cutting-edge kitchen design, Fisher & Paykel is once again leading the pack with its award-winning appliances. Founded in 1934, the New Zealand–based company has recently revealed its latest product line, the Integrated Column Refrigerator and Freezer series, which has quickly racked up accolades from designers and architects worldwide.

Strategically crafted to only have  ⅛" gaps around them, the Integrated Column models can fit flush with kitchen cabinetry for consistent lines, without leaving visible hinges or grilles. Stainless steel panels are also available, depending on your desired aesthetic.

Strategically crafted to only have ⅛" gaps around them, the Integrated Column models can fit flush with kitchen cabinetry for consistent lines, without leaving visible hinges or grilles. Stainless steel panels are also available, depending on your desired aesthetic.

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"There’s nothing on the market like this currently," describes Jessica Jones, principle interior designer of Jess Jones Design Group in Orange County, California. "While traditional refrigeration used to be bulky and didn’t really have a whole lot of flair, this contemporary line allows for seamless integration where the appliances can be hidden or showcased, depending on what you want in your design."

Yet, the Column Refrigeration series has not only been designed to fit beautifully in your kitchen. As Shane Rehm, the vice president of product at Fisher & Paykel, discusses, another key feature that sets the line apart is its Variable Temperature Zone (VTZ) technology. Rehm, who was previously chief engineer of the Columns project, explains how this innovative advancement allows you to control and adjust the temperature of separate storage zones independently, all at the touch of a button.

The Column Refrigeration appliances are available in various widths, providing you with the design freedom to seamlessly mix and match refrigerator and freezer combinations to suit the needs of your kitchen.

The Column Refrigeration appliances are available in various widths, providing you with the design freedom to seamlessly mix and match refrigerator and freezer combinations to suit the needs of your kitchen.

Designed with three different food modes on each side, this unique flexibility ensures that everything from farmers’ market produce to fresh fish (and even your favorite bottle of sauvignon blanc) is stored at optimal temperatures. On top of creating an elegant, versatile refrigerator that adapts to different patterns of use in consumers’ lives, "our goal is to keep food very happy," Rehm adds.

Column Refrigeration gives you true personalization with independent temperature zones. Variable Temperature Zones (VTZ) technology allows you to control and adjust the temperature of separate storage zones independently—all at the touch of a button.

Column Refrigeration gives you true personalization with independent temperature zones. Variable Temperature Zones (VTZ) technology allows you to control and adjust the temperature of separate storage zones independently—all at the touch of a button.

And thanks to Fisher & Paykel’s ActiveSmart™ Foodcare technology, any stored food can stay fresher (and happier) for longer periods of time, essentially combating food wastage. 

"All Column appliances have active smart refrigeration systems, which have sensors and softwares to detect both the kitchen environment, as well as the number of door openings that go on," explains Rehm. "So if you go away on holiday or simply overnight, it detects that the product is not being used and readjusts optimization." This advanced technology intelligently adapts to daily use, allowing the refrigerator to automatically adjust its own temperature, airflow, and humidity accordingly. More so, because the system only cools and defrosts as needed, it can also reduce your overall energy consumption significantly. 

Fisher & Paykel’s ActiveSmart™ Foodcare intelligently adjusts airflow to create and maintain a stable and even internal temperature. The combination of sensors and fans that control the inside of the refrigerator allows any stored food to stay fresher for longer periods of time.

Fisher & Paykel’s ActiveSmart™ Foodcare intelligently adjusts airflow to create and maintain a stable and even internal temperature. The combination of sensors and fans that control the inside of the refrigerator allows any stored food to stay fresher for longer periods of time.

Just as with the innovative engineering behind the Column Refrigeration series, equal attention has been dedicated to the design of the interiors. Featuring a wide range of glass shelves with metal trim that are all illuminated by distributed LED lighting—along with a full extension of metal shelf runners that makes for easy entertaining—the top panel lighting creates a bright, welcoming glow throughout.

The Integrated Column models have been thoughtfully designed with three different modes on each side: Pantry, Fridge, and Chill. For example, while the Pantry mode is perfect for items that you don’t normally sit in the fridge but would like kept at a constant temperature, the Fridge setting is the normal refrigerator mode, and Chill is perfect for perishable meat or beverages about to be served. The freezer also has three modes: Freezer, Soft Freeze, and Deep Freeze.

The Integrated Column models have been thoughtfully designed with three different modes on each side: Pantry, Fridge, and Chill. For example, while the Pantry mode is perfect for items that you don’t normally sit in the fridge but would like kept at a constant temperature, the Fridge setting is the normal refrigerator mode, and Chill is perfect for perishable meat or beverages about to be served. The freezer also has three modes: Freezer, Soft Freeze, and Deep Freeze.

On the exterior, the Column models have been strategically crafted to have only ⅛" gaps around them so they can fit flush with cabinetry for consistent lines, leaving no visible hinges or grilles. Available in various widths, you can seamlessly customize the overall size, and also choose between various skins, panels, and handles to match your refrigerator to existing cabinetry, or make a bolder statement with stainless steel. 

With its sleek, high-quality materials and unique personalization, the Integrated Column Refrigeration might just be the coolest appliances Fisher & Paykel have designed yet—pun intended.