Bike By Me
By Bradford Shellhammer / Published by Dwell
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The Swedish bike maker produces just one model of bike in two sizes. But the colors of the frame, tires, and spokes allow for endless color combinations. With the click of a mouse anyone can be a bike designer. They're so colorful that I, someone who has never really rode a bike, is itching to buy one.

Bradford Shellhammer


Bradford Shellhammer is a New York Times featured decorator, Parsons trained fashion designer, and old school blogger. He's Co-founder and Chief Creative Officer of Fab. He created the gay blog Queerty (where he won a Bloggie) and has launched retail businesses for Blu Dot and Design Within Reach, where he also cofounded and wrote their Design Notes blog. He has appeared in a myriad of magazines and websites including The Abercrombie & Fitch Quarterly, Cool Hunting, The Huffington Post, Paper, and ReadyMade. He's kept a personal blog for over a decade and lives in New York City. He owns 137 pairs of shoes and has a weakness for paisley, Paul Smith, and Scandinavian electro-pop.

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