The Swedish bike maker produces just one model of bike in two sizes. But the colors of the frame, tires, and spokes allow for endless color combinations. With the click of a mouse anyone can be a bike designer. They're so colorful that I, someone who has never really rode a bike, is itching to buy one.
Bradford Shellhammer
Bradford Shellhammer is a New York Times featured decorator, Parsons trained fashion designer, and old school blogger. He's Co-founder and Chief Creative Officer of Fab.
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