Our 9 Favorite Direct-to-Consumer Brands for Quality Cookware at Affordable Prices

By cutting out the middleman, these online purveyors bring you thoughtfully designed kitchen essentials for less.

Direct-to-consumer cookware is having a bit of a moment, and for good reason: Today’s selection of attractive, high-quality products available at the click of a button—and at a friendly price—is vast and varied, making it a breeze to find cookware, kitchen tools, and accessories you’ll want to keep for years to come.


Caraway’s ceramic-coated Cookware Set, shown here in Cream, includes four pieces and storage accessories for $395.

Don’t let harmful chemicals seep into your organic ingredients. Caraway is committed to delivering nontoxic, ceramic cookware that’s easy to clean and comes in an array of colors that will complement any kitchen. It also offers a collection of linens from oven mitts to tea towels, which can create the cohesive kitchen aesthetic you’ve been craving.

Our Place

Our Place’s bestselling Always Pan, shown in the color Heat, is designed to do the work of eight pieces for $145.

Focusing on food’s power to forge connections, Our Place takes a people-first approach in its line of dinnerware and multifunctional cookware. Its innovative and cult-favorite Always Pan is meant to be a fry pan, saute pan, steamer, skillet, saucier, saucepan, non-stick pan, spatula, and spoon rest all in one, so it’s perfect for folks just starting their culinary journey or pros who are looking to pare back.


Food52’s Five Two Essential Cookware ranges from $69 to $429.

Originally a forum where people could exchange recipes and share their love for cooking, Food52 has grown into an extensive platform and shop with its own line of goods, aptly named Five Two—as well as a roster of collaborations that are not to be overlooked. With such a comprehensive approach to cooking, Food52 is a must-visit if you’re in the market for cookware or other kitchen essentials.


Abbio’s five-piece set comes with a silicone hot pad for $355.

Abbio currently makes two nonstick pans in large and small, a sauté pan, a sauce pan, and a stock pot. The brand’s curated selection makes deciding what you actually need a no-brainer, so you can stop agonizing about whether to get the one-quart or three-quart option and get started with a chef-worthy set.

Equal Parts

Equal Parts’s four-piece Cookware Set with two universal lids comes in five classic colors at $325.

After 700 hours’ worth of research on the needs of home cooks and customer pain points, Equal Parts introduced a responsibly sourced line of nonstick, toxin-free, oven-safe cookware and accessories like utensils, a cutting board, and a German steel chef’s knife.


Italic’s Zest Cookware Set, priced at $125, features four essential pots and pans.

If you live and die by the classics—a hefty Dutch oven, a stainless steel cooking set, or a weighty cast iron pan—Italic is the way to go. Its products are made by the same manufacturers of leading brands, but instead of marking up prices, Italic offers a $100-a-year membership that allows you to shop deep discounts (see: a seven-piece ceramic cookware set for $125).

Material Kitchen

Material Kitchen’s 29 Collection includes a sauce pot, sauté pan, and a classic or coated pan for $250. 

Material strives to strike the balance between affordability and high-end design. Its items are simple, beautifully crafted, and not nearly as expensive as they look, and have been developed to consider the real-life conditions of home cooking. Check out the 29, Your Way set if you’re looking for a minimalist take on cookware, but explore the whole site for knives, plates, and the best-looking kitchen shears you’ve ever seen.

Brigade Kitchen

Brigade Kitchen’s stainless steel sauté pan can be had for $85.

Brigade Kitchen’s mission is straightforward: high-quality cookware without a high-cost investment. It currently offers two knives and three pans, so if you don’t want to go down a rabbit hole of cookware, head over to Brigade Kitchen. While you can buy the knives in a two-piece bundle, pans are à la carte, so you won’t feel enticed to buy an unnecessary set.


Previously known as Potluck, Goldilocks specializes in sets, working to minimize the time and energy spent in putting a kitchen together. The 22-Piece Essentials Bundle, for example, is the perfect gift for someone moving into their first apartment (or the loved one who orders takeout for every meal). The folks at Goldilocks value a home-cooked meal and see it as a healthy, budget-friendly choice that should be attainable for everyone.

We love the products we feature and hope you do, too. If you buy something through a link on the site, we may earn an affiliate commission.

Related Reading:

Material Kitchen Just Launched Their First Dinnerware Collection—and It’s a Mood

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