Anna Carnick's Design Voices

In her new e-book, Design Voices, Anna Carnick puts eight designers—Milton Glaser, Massimo Vignelli, Stefan Sagmeister, Giulio Cappellini, Ross Lovegrove, Tokujin Yoshioka, Dror Benshetrit, and Maarten Baas—in the hot seat and asks them about what it means to be a designer today. The interviews took place over the course of two months late in 2011, and the responses act as a barometer to the myriad ways some of the leading design practitioners think about their profession and their role in the design world at large. Below is an excerpt from her interview with Dror Benshetrit, whose QuaDror system we featured in our December/January issue. To purchase the book, click here.
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Anna Carnick: Do you remember what your first official "design" project was?
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Dror Benschetrit: My first design, yes. I was interested in physics, something that has some magic, that plays with gravity. And it was something that played with mass and volume, transforming back and forth because of gravity. It’s hard to describe, but I was just playing with that as my portfolio pieces in order to get into design school. And those were my first experiments.That’s very interesting, particularly given your professional portfolio to date—and especially considering the release of QuaDror in 2011. It seems you’re still focusing on the same elements today—toying with gravity and physics, for example—that drew you to design early on. It’s so true. I don’t know if you’ve seen this, but I came home yesterday, and saw an interview on CNN with Johnny Depp. He repeated himself a few times, saying, "You know, I’m still the same guy as I was when I pumped gas." There are certain things that just don’t change. Somebody once told me that you could find enough ideas in your first sketchbook for the rest of your life, and it’s true. There’s something in our DNA that has been there all the time, and, of course, we progress and learn more, and it becomes more sophisticated maybe, but there’s a certain DNA that is always there. When you look around at the greater design landscape today, what do you see?
Photo courtesy of Dror Benschetrit.

Photo courtesy of Dror Benschetrit.









Diana Budds
A New York-based writer, Diana studied art history and environmental policy at UC Davis.

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