fitbit.com
We're a passionate team dedicated to health and fitness who are building products that help transform people's lives. While health can be serious business, we feel it doesn't have to be. We believe you're more likely to reach your goals if you're encouraged to have fun, smile, and feel empowered along the way.

In 2007, our founders, Eric and James, realized that sensors and wireless technology had advanced to a point where they could bring amazing experiences to fitness and health. They embarked on a journey to create a wearable product that would change the way we move.

To empower and inspire you to live a healthier, more active life. We design products and experiences that fit seamlessly into your life so you can achieve your health and fitness goals, whatever they may be.

Sitting Hurts: Fitbit Data Suggests You Should Move More Often
Driving in the car, working at your desk, watching TV at night—it’s not hard to find a good seat these days.
10 Beautiful Smoothie Bowls
They look like an outrageous treat, but smoothie bowls are also packed with superfood ingredients—and they couldn’t be simpler to...
The Fitbit Data is In: Madison, WI is America's Fittest!
When it comes to how “fit” a city is, you can look at several factors.