Slow Food Pillars Area (Terra Madre - Salone del Gusto 2022 )

In a strongly characterized context (the Vitali area, an industrial area dedicated to sheet metal working) and the suggestive location (under an enormous canopy obtained from the stripping line), the set-up has entrusted to a single constructive component (the European pallet, expressly requested by the client) the definition of the space and the methods of its use and perception.

Great walls were built which gradually unfold:
1_ to identify three thematic areas that illustrate the main activities of Slow Food and to guide the flows of the public, taken as a real compositional element;
2_ to intercept some fundamental elements that make up the structure of the Park; attempting to recover (also by counterpoint) further elements of value highlighted by the staging;
3_ to guarantee the unity of the overall configuration, generating a perceptive tension towards the articulated metal structure of the stripping shed and some surrounding visual emergencies;
4_ to ensure the ongoing activities and pedestrian traffic a backdrop capable of accommodating highly heterogeneous presences, now envisaged by the project now of an extemporaneous nature.

In this way, a temporary entertainment event can help enliven public spaces, updating their ways of using them, infusing them with a different atmosphere and, above all, leaving traces of relationships and interpersonal rituals which constitute, even in the contemporary Onlife dimension, the premise of architecture and the continuity of the city.