Project posted by Gabriel Biselli

PINGA ÃO Pop-up store by CLUBE

Year
2024
The façade glazing reveals the metal structure within, shaping the space into a setting that functions as both a stage and a storefront.
The façade glazing reveals the metal structure within, shaping the space into a setting that functions as both a stage and a storefront.
The aluminum profiles and galvanized steel sheets impart balance and rigor to the overall curvilinear composition of the structure into which they are integrated.
The aluminum profiles and galvanized steel sheets impart balance and rigor to the overall curvilinear composition of the structure into which they are integrated.
The structure, conceived as a folding biombo, both reveals and frames selected works on display.
The structure, conceived as a folding biombo, both reveals and frames selected works on display.
Plastic and metal shelves as display devices. Sauna-System pieces as objectual features.
Plastic and metal shelves as display devices. Sauna-System pieces as objectual features.
A few pieces of furniture also contribute to the reconstruction of the space from a scenographic perspective.
A few pieces of furniture also contribute to the reconstruction of the space from a scenographic perspective.
The lighting arrangement fosters harmonious integration with the environment, enhancing spatial coherence and creating a dynamic interplay that complements visitor movement.
The lighting arrangement fosters harmonious integration with the environment, enhancing spatial coherence and creating a dynamic interplay that complements visitor movement.
The store's architectural and display elements, seamlessly integrated, reconfigure the space from both functional and exhibition standpoints.
The store's architectural and display elements, seamlessly integrated, reconfigure the space from both functional and exhibition standpoints.
A bend in the metal biombo highlights the main entrance.
A bend in the metal biombo highlights the main entrance.
Tubular lamps, angled at 45 degrees from a central pillar, project a dynamic interplay of light, casting illumination perpendicularly to the shop entrance.
Tubular lamps, angled at 45 degrees from a central pillar, project a dynamic interplay of light, casting illumination perpendicularly to the shop entrance.
Raw materials and finishes. Clothes and objects as protagonists of the scene.
Raw materials and finishes. Clothes and objects as protagonists of the scene.
Two openings and a mirror break up its regular structure.
Two openings and a mirror break up its regular structure.

Credits

Architect
CLUBE
Interior Design
CLUBE
Builder
Porão Produções
Photographer
Marina Lima

From Gabriel Biselli

As a result of a geometric interpretation of Oscar Niemeyer’s building, a metallic biombo–made of natural aluminum profiles and reused galvanized steel sheets–duplicates the store’s curvilinear window shop and reveals its construction through straight segments. Two openings and a mirror break up its regular structure. This device, responsible for displaying objects and clothing, acts as a mediator between the exterior and interior–offering privacy for those changing clothes, as a large dressing room in one of the busiest corners of downtown São Paulo.
The lighting fixture consists of tubular lamps arranged on an overhead surface, radiating from the central pillar axis and angled at 45 degrees. This alignment positions them perpendicularly to the store’s main entrance, creating a dynamic effect that aligns with the movement of visitors. The diagonal passageway of this corner is highlighted, while it connects the internal street of Copan building with Pivô’s Art and Research galleries on the first floor, and a bookstore café on the ground floor. Steel cables are used to hang items.

Together with small architectural elements such as the cashier, fitting room, stock and storage spaces, as well as curtains, clothing racks, and plastic shelves, these features collectively reconstruct the space from both a scenographic and exhibit perspectives.