Papir Plojhar Concept Store

Starring Paper:
Papír Plojhar, a new stationery store designed by Atelier Monday, has opened in the heart of Prague.

The newly opened Papír Plojhar (Paper Plojhar) in Jindřišská Street brings to Prague a novel stationery store that offers customers an unusual shopping experience. The new space attracts visitors not only with an exclusive selection of products and planned workshops, but also with an exceptional interior designed by Atelier Monday. It embodies the beauty of paper through the structure and shapes inspired by cardboard. The Atelier has succeeded in combining the tradition of the Plojhar family company with contemporary design and an original method of furniture production. Take a look with us into the concept store, where creativity, tradition and design awaits you.

A new concept store Papír Plojhar has opened in Prague's Jindřišská Street for all lovers of paper, creativity and design. But don't expect an ordinary stationery shop from the family-run Plojhar company, which has been on the paper market since 1888. Five generations of the family business were based in České Budějovice, but under the leadership of Jakub Plojhar, the company decided to bring its Papír to Prague and offer customers an unusual shopping experience. "We are opening a stationery shop that will offer customers a shopping experience and goods that you would not find anywhere else," says Jakub Plojhar. The selective assortment and varied offer of not only products but also activities is underlined by the interior created by Atelier Monday. The studio has carried the paper from the range into the design of the store itself.

It is already clear at first glance that paper plays a major role in the new shop. It naturally became the main source of inspiration for the designers from Atelier Monday. The selected elements in the interior, whose rounded shapes are based on the structure of cardboard, refer to the story of paper. When cardboard is cut open, it reveals rounded joints resembling ripples that dominate the space. As paper is not commonly used in interiors, it was necessary to take a completely different approach to the design and work very closely with the Plojhar company and its representatives. Ideas on how to incorporate the material into the interior were born as the designers became familiar with paper and the possibilities of processing it in the company itself. The company is also active in the cardboard market, so Atelier decided to take an unconventional route and have a large part of the furniture manufactured directly at the company's headquarters. The studio supplied drawings of the furnishings, which were then made by cutting to size from cardboard using a plotter. The interior of the store thus combines the tradition of the family business with the unusual technology of furniture production. The centre of the shop's life is to become a cardboard table designed for creation and creative workshops, which Jakub Plojhar and his team plan to organise in Papír. The chairs and displays for showcasing products are also made of cardboard. The halved cardboard tubes then become an unusual decoration for the wall behind the counter. The ambient light installation by the design duo Lappa, made of Tyvek, is reminiscent of the lightness and fragility of paper.

The business of Papír Plojhar is based not only on quality paper processing, but also on the sustainable production of cardboard packaging without plastic. Honouring this approach of processing cardboard in its natural form has thus also become central to Atelier Monday. In the space you will therefore find cardboard in its most natural form. From the neutral brown-beige colour of the material, the designers have created an interior highlight that, by keeping it natural, adds a pleasant nature feel to the store. The natural muted colours are complemented by shades of cream and soft green, which appears on the counter and padding. The green touch adds a playfulness to the space, but is also reminiscent of the paper processing cycle that begins with the green treetops. Another interesting feature of the shop is the polyurethane-cast floor, which symbolises creativity and fun: “We hand-brushed colourful ripples onto the floor as if we were painting on paper. We hope that visitors to the shop will take our example and not leave creativity to the little ones only. We designed the interior of Papír Plojhar with the idea that it should not just bring pleasure to children, but also to adults. Whether by buying a piece that will delight you or by coming to the shop to have a look and get new inspiration," adds Anna Teresa Hamerská with a smile.

Papír Plojhar officially opened its doors on 30 August in Prague's Jindřišská Street 16, entrance from Politických vězňů Street. An unusual assortment of products will be waiting for you in the store and soon Papír Plojhar will also offer a creative programme for children and adults. The new premises should become not only a place for shopping, but also for enjoyable moments.