Credits
From Eymie Labbe
A COMPLETELY NEW, BETTER-SUITED WORKSPACE, CRAMER OFFICE
Loki had the pleasure of taking part in the renovation of the Cramer office, whose complete redesign was overseen by the SMMA architectural firm. Based in South Boston, Cramer is a 150-person strong brand experience agency with 35 years of expertise in live experiences, content, and marketing for big name brands.
CONCEPT
Cramer wanted something original, practical and beautiful. Its aim was twofold: to make it easier and more enjoyable for employees to do their job and to better capture and foster the company’s overall culture. It had a clear vision of spaces that inspired a meeting of the minds, where people want to spend time.
PROCESS
Loki converted six 20-foot shipping containers into three closed meeting rooms seating eight, plus three adjacent work areas. It prepared and assembled everything in its workshop before shipping and installing
Smart
Meeting rooms should encourage and facilitate communications. Loki made the WorkBox units smart, versatile and user-friendly by integrating technology and preparing the space for every conceivable tech in this fast-paced environment.
Green
One of the goals was to make the project environmentally responsible. By using repurposed shipping containers and recycled and eco-friendly materials that personalize the workspace, Loki achieved its goal without compromising on design. Win-win!
RESULT
With clean lines and splashes of colour, Loki’s meeting rooms and workspaces inspires a sense of calmness, happiness, professionalism, purity and creativity. Cramer’s teams now have all the tools and space they need to perform their different tasks, in comfort and style.
By making the WorkBox units an integral part of the workspace, they wow clients as soon as they walk in the door. You definitely don’t expect to see a modified shipping container in an office!
And last but not least, with the redesign truly capturing the company’s essence, the office is now an extension of the brand. Just what Cramer wanted!
HIGHLIGHTS
- Six shipping containers were used to build the workspaces
- Three closed meeting rooms and three open work areas were created
- The spaces are prepared for the latest tech
- Environmentally-responsible project
- The result: a reflection of the company and an extension of the brand