Collection by Meredith Barberich
Cool Type
Lou Dorfsmann standing infant of “Gastrotypographical”. With the help of Tom Carnase, Herb Lubalin worked extensively on this typographic “wall of words” that spanned 35 feet in width and 8 feet in height. It was situated in the cafeteria at the CBS headquarters in New York City. The concept was to treat the wall like a giant typesetter's case, with a lock-up of words and objects on the theme of food.