Collection by Huaisi Cen
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"Earl convinced them that the architecture itself should reflect the importance of style and advanced engineering at GM," Skarsgard says. "Kettering argued that he wanted 'solid, functional buildings that don’t detract from what we do inside them...we don’t need fancy.' Earl responded 'Ket, I don’t want fancy, I want significant....we are going to be the guys who shape the future. I think these buildings should give out that feeling to the press and the customers and to our employees. Don’t put ‘em in a bank, Ket!'"
The residence is located on Crosby Street, which is part of the landmarked SoHo Cast Iron Historic District. Once a manufacturing and industrial area then an artists' enclave, the neighborhood is now a retail hub. This particular loft used to be a light bulb factory, which informed the renovation's materiality. All of the natural light enters the apartment from the living room windows. 590BC worked with Tamara Eaton Design to furnish the interiors, which holds a mix of refined and rough-hewn pieces. A vintage Harry Bertoia chair holds court with a B&B Italia sofa, shag carpet by Shansom Rugs, steel side table from Global Views, and steel Arco coffee table from Room. Throw pillows upholstered in fabrics from Upstate, Maharam, and Romo add punches of color. Photo by Frank Oudeman.
The Brain is a 14,280 cubic-foot cinematic laboratory where the client, a filmmaker, can work out ideas. Physically, that neighborhood birthplace of invention, the garage, provides the conceptual model. The form is essentially a cast-in-place concrete box, intended to be a strong yet neutral background that provides complete flexibility to adapt the space at will. Inserted into the box along the north wall is a steel mezzanine. All interior structures are made using raw, hot-rolled steel sheets. Photo by David Wild.
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