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"Our house is exactly like this, only smaller," Kevin says.

Pleased with the pop-up they designed last summer, Frame approached i29 again this fall to construct a more long-term installation: a shop meant to evoke a 3-D walk through of an issue of their magazine.

Jansen and Dellensen are currently in talks to open a series of pop-ups in London. In the meantime, their second Frame shop is still installed at the Felix Meritus European Centre for Arts, Culture and Science in Amsterdam

Thisispaper Flagship Store

A vintage mirrored case by the Design Institute of America from the 1970s displays select treasures on the back wall of the shop.

The shop is located on a busy commercial stretch of Grand Street in Williamsburg.

Designers share their current inspiration on the moodboard right behind the counter.

The fabric in sugary pink, which you can see from the street, hides a spacious fitting room.

Simple geometrical jewellery stands create their own island in the center of the store.

You can climb on the roomy window sill.