The American Society of Interior Designers (ASID) called upon brothers Steven and William Ladd, the minds behind the Chelsea studio Steven & William, to host a "Scrollathon" during all three days of Dwell on Design New York. The brothers invented Scrollathons as a means of engaging the community to create original works of art—from strips of fabric that would otherwise be thrown away—meant to give the participants a feeling of accomplishment and a sense that they are contributing to a more sustainable future. The brothers then arrange the scrolls into "landscapes" that become a larger artwork, one that at times resembles a modern take on the whimsical circles that appear in works by Klimt or Klee.
"We hate wasting materials," says Steven, who will work with his brother, ASID designers, and Dwell on Design New York attendees—integrating ASID’s signature bright-red hue—on a piece that will most likely grace the Society’s new headquarters in Washington, D.C. "Through Scrollathons, we can share our basic values: collaborate, be focused and disciplined, and spend your life doing what you love."
"The Scrollathon fits well with ASID’s core themes, which include hospitality, healthcare, education, and institutional and residential design, interwoven with sustainability, social responsibility, and well-being," says ASID director of membership and industry development Kevin Mulvaney, who recruited the brothers to join the ASID exhibition space at Dwell on Design New York. ASID student volunteers will help curate the landscape as it grows throughout the course of the show.
Another exciting venture in 2014 is the brothers' first solo exhibition at the newly constructed Parrish Art Museum in Water Mill, New York.
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