RM-3 Episode Four: Logs Revisited
To mark the March/April issue of Dwell Magazine and its focus on material innovation, we interview Janne Poranen, the cofounder and CEO of Spinnova, which processes wood pulp into textile fibers in the forests of Jyväskylä, Finland. The production uses zero harmful chemicals and produces zero waste—and the fibers can be reused without losing any quality.
Tune in to hear how a talk on spider silk inspired Poranen and his business partner Juha Salmela—and how the concept of the adjacent possible works to stoke innovation across disciplines.
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RM-3 is produced by Jenny Xie, edited by Laura Spencer-Morris, and hosted by Dan Maginn. Our theme music is by Slag Ralden, with additional scoring by Hyps. Special thanks to Janne Poranen and Spinnova, to Stuart Kauffman for the concept of the adjacent possible, to Steven Johnson and Matt Ridley for connecting it to innovation, and to Ann Willoughby at TG&Y.