Penrose is Building a Design-Driven Coffee Brand

Penrose is Building a Design-Driven Coffee Brand

By Jonathan Simcoe / Published by Jonathan Simcoe
Named after the impossible Penrose Triangle, Dustin Roderick is building a coffee brand with his wife Samantha in search of the “impossible”...

...a perfect cup of coffee.

This explains the focus of Penrose Coffee, a design-centric roaster in Denver, CO that is is all about "sourcing, roasting, and drinking exceptional coffees".

Shadows and light mix in this Chemex brew from Penrose.

What is unique about Penrose is their interest in iconic design:

I am fixated with Dieter Rams, who said, "good design is as little design as possible". We really tried to capture this for Penrose. We wanted to develop a minimal brand that would really let the coffee speak for itself.

Soothing green tones accent this single-origin Peruvian coffee from Penrose.

As a husband and wife team with a collective 12 years in the coffee industry, they have chosen to build the core of their brand around people. A quote on their website sums it up well...

...people matter most. 

* * *

Coffee is good. Good coffee is better. Great coffee is rare.

In the end, coffees will come and go, but brands instilled with the right values and the right ethos can bring something fresh and new and change the way we think about the products we use and what we consume.

Here's hoping that Penrose Coffee has a bright, flourishing future!


Get the Dwell Newsletter

Be the first to see our latest home tours, design news, and more.