Making the Future
Braungart is arguably the world's leading environmental chemist, and the coauthor of Cradle to Cradle, which lays out an alternative paradigm for manufacturing in which everything isn't just recycled but "upcycled." It's an optimistic vision that has seduced more than a few captains of industry—including executives at Ford, Nike, and Herman Miller.
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Reggio is the auteur filmmaker behind the Qatsi trilogy—three plotless, dialogueless feature films that each set a thousand images (together worth one word, he says) to a sweeping score by Philip Glass. While spectacular and seductive, their vision of the world is terrifying in its revelation of the beauty of destruction. Koyaanisqatsi, released in 1983, uses as its title a Hopi Indian word meaning "life out of balance."
They shared their opposing cosmologies of manufacturing, and what they promise for the future.