Introducing a Water Filter as Well-Designed as Your Kitchen
"I believe that the world doesn’t need another product unless it’s bringing something of value—there needs to be a higher justification," says designer Søren Rose of his recent collaboration with LifeStraw. Crafted from hand-blown borosilicate glass, LifeStraw Home is a water-filtering pitcher that maximizes functionality, all while radiating an elegant, minimalist style worthy of display.
As with other products from the humanitarian-oriented company, the LifeStraw Home offers much more than what meets the eye. Built with innovative technology, the seven-cup pitcher protects against over 30 tap water contaminants and drastically improves taste.
"LifeStraw has always been a brand that pushes the boundaries of technology and design to tackle the global challenge of making water safe to drink," says Alison Hill, CEO of the company. "Back in 2016, as reports started to surface about the level of lead contamination in Flint, Michigan, we sought to build something that would address issues of drinking-water safety here in the U.S."
That something resulted in the LifeStraw Home, a product that, through its sophisticated engineering, can remove heavy metals such as mercury, lead, and chromium III, microplastics, and even bacteria and parasites that can cause waterborne disease during emergencies or boil-water advisories. "We are delighted when we hear from consumers about how much better their water tastes and how impressed they are with the pitcher’s technology."
From the outset of developing the LifeStraw Home, the brand considered the sustainability of the design—from the material selection to the manufacturing, packaging, and customer experience.
To help transform the design vision into reality, the LifeStraw team tapped longtime collaborating partner Søren Rose Studio, a Copenhagen-based firm founded by Danish designer Søren Rose. He notes, "Working with LifeStraw on the Home pitcher was very intriguing, as, at the beginning, most at-home water filters on the market were purely utilitarian."
"Instead of looking at what competitors were doing, we took inspiration from Danish glassware and pottery," the designer adds. "After years of working through the details of usability, ergonomics, and the proper ratio of water filtration to carafe, we finally achieved a minimalist shape that perfectly balances form and function—the ultimate goal of Danish design."
Throughout the years, LifeStraw has become a go-to source for water filtration and has earned wide acclaim for its humanitarian efforts, including its safe-water give-back program, which, for every product sold, ensures a child in need receives safe water for a year.
"We fight for good, and in today’s world, that matters," says Hill. "Our recent success has secured safe drinking water for more than 4.6 million kids—a result of our team, partners, and consumers all coming together around the shared vision that we can do better for our communities and the planet."
Learn more about LifeStraw Home, as well as the LifeStraw mission, by visiting lifestraw.com.
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