Graphic Design That Goes Beyond Traditional Dimensions

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By Dwell
This young graphic designer isn't limited to just doing posters.

Felix Pfäffli may well have been destined to be a graphic designer. Born and raised in Switzerland—home of the International Typographic Style—Pfäffli, 29, "grew up surrounded by people who love to design," he says, noting that his father and brother are graphic artists as well. Best known for typographically savvy posters and editorial work, he’s taken up the mantle with his diverse yet consistently eye-catching body of work since starting his independent studio, Feixen, in 2010.

Graphic Design That Goes Beyond Traditional Dimensions - Photo 1 of 4 - A print poster Felix Pfäffli designed last year for the French graphic design festival Une Graphique.

A print poster Felix Pfäffli designed last year for the French graphic design festival Une Graphique.


Graphic Design That Goes Beyond Traditional Dimensions - Photo 2 of 4 - Poster by Feixen

Poster by Feixen

If the medium is the message, then Pfäffli designs with an agile understanding of what works both on paper and on screen. Rendered page corners, tears, and collage all appear in their digital incarnations, as well as an adherence to traditional print dimensions—visual cues that at once upend and revere the poster format.

Graphic Design That Goes Beyond Traditional Dimensions - Photo 3 of 4 - Lucerne Poster Exhibition during Beijing Design Week 2015.

Lucerne Poster Exhibition during Beijing Design Week 2015.

Despite his apparent strength, Pfäffli quick to note that Feixen has also taken on fashion and exhibitions alongside corporate work and signage. "I’m mostly known as a poster designer," he concedes, "but I was never just doing one thing. Mostly, we choose projects that are interesting because they are new to us. If someone would ask us to design his shop or house, I guess we would immediately do it."

Graphic Design That Goes Beyond Traditional Dimensions - Photo 4 of 4 - A poster designed for an exhibition of 196t0s Braun products curated by Peter Kapos at the Walter Knoll Showroom in London. 

A poster designed for an exhibition of 196t0s Braun products curated by Peter Kapos at the Walter Knoll Showroom in London. 

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