The site truly favors some of the cleanest design out there—whether graphics or furniture—though it eschews the usual cadre of design stars to take up student work, smaller projects, and objects that make clever use of recycled materials. I'd say that the general tone is one that favors simplicity over complexity in graphics and objects, though the site clearly favors designs with a sense of fun.
Perhaps my favorite find is the Recycling Frame by Helena Matilla. A small metal frame turns your paper bags from the market into trash bags. Not a terribly novel idea, but how often has a boxy paper bag failed as a trash can liner? With this simple support, the bag needn't be anything more than what it is.
Aaron writes the men's style column "The Pocket Square" for the San Francisco Chronicle and has written for the New York Times, the Times Magazine, Newsweek, National Geographic and others.