They came up with some creative designs, including the streamlined Onus table lamp (above) and the Cubo bedside light, which shifts from ambient light to reading light with a bend of the jointed aluminum arm.
A fleet of recent, well-produced videos spotlight their design process, including this impressionistic look at the making-of the Cubo:
And, most recently, they came out with this fuller introduction to the company, offering a peek into their studio and manufacturing process, and a rallying cry for manufacturing super-locally (and with your best friends). Don't miss the funny tangent into the bros sailing and surfing, and generally striking a pretty sweet live-work balance, southern California-style.
I actually find these sorts of marketing videos, when done well, pretty effective and engaging, as long as they really give you something to sink your teeth into—a good story, a behind-the-scenes look at how things get made, and a sense of the personalities behind a company and a product. Have you seen any good examples recently? Share them in the comments below!