All the Home’s a Stage

All the Home’s a Stage

Whether you’re selling a hillside Neutra or a modest carpeted condo, home staging has become the norm in today’s uber-competitive real estate market.

And more sellers than ever are staging modern. Modern design befits a staged living environment because of its clean lines and purity of form. It delivers a sense of cool urbanity, blissfully free of that icky lived-in feeling. You may relish the nostalgia of country floral wallpaper or grandpappy’s hand-whittled bar stools, but potential buyers do not. They don’t care about your kickin’ eight-track collection or your Lynyrd Skynyrd airbrushed pool table—even if it is ironic.

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