A New Breed of Travel Agency
By Jaime Gillin / Published by Dwell

But when she's not putting together slideshows for us, she works as a travel agent, having founded the luxury agency Sienna Charles with her husband, Freddy Charles Reinert, and posts reports from her travels on her website. She and Reinert recently opened a 300-square-foot storefront in Palm Beach, Florida, where they set up fantasy trips for their clients and sell some of their favorite travel accessories, including natural skincare that concentrates on hydration (all in FAA-approved carry-on sizes); guidebooks; Molami headphones made in Sweden; and luggage from Mismo and Want Les Essentials.

The all-white interior sets off the minimal, colorful wares on offer.

The Sienna Charles travel agency works out of their newly renovated 300-square-foot storefront on Palm Beach's Worth Avenue.

"It's the first ever storefront travel agency combined with a travel boutique," says India, who along with Reinert has traveled to 45 countries, scouting hotels and making connections with general managers, tour companies, car companies, restaurants, and airlines. "Clients can stop in, relax, talk about travel, look at pictures from our trips, and have a more personal experience rather than a faceless transaction."

Among the goods on offer are guidebooks, Molami headphones made in Sweden, and luggage from Mismo and Want Les Essentials.

For those who can't make it to Palm Beach in person, the pair offers phone consultations and sells their wares online. Click here for more travel stories on Dwell.com.

Jaime Gillin


When not writing, editing, or combing design magazines and blogs for inspiration, Jaime Gillin is experimenting with new recipes, traveling as much as possible, and tackling minor home-improvement projects that inevitably turn out to be more complex than anticipated.

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