“The life of a designer is a life of fight. Fight against the ugliness. Just like a doctor fights against disease. For us, the visual disease is what we have around, and what we try to do is cure it somehow with design.” —Massimo VignelliVignelli Associates is a multi-disciplinary design studio founded in the 1970s and specializing in graphic design, interior design, product and furniture design. Clients include IBM, Knoll, Bloomingdale's, the New York City Metropolitan Transit Authority, and American Airlines.