Per Magnus Persson was 12 years old when an image affected him for the first time. It depicted South Americans; master Henri Carter Bresson took the picture. "the calmness in the picture fascinated me" says Persson. Persson began his career as an assistant for photographer Irving Penn and freelanced for Swedish magazines. Today, Persson is well established in the photography business. He works for several magazines and advertising agencies in Sweden and abroad.