Marieke van der Poel is the CCO and founder of applied trend forecasting agency Proef. Her professional experience ranges from editing fashion stories to leading magazine and photo shoot concepts to international trend forecasting. Find out how the Proef team edits the consumer paradigm at getproef.com.

Dutch Design Week 2012, Pt. 1
It is a beautiful autumn day in the Netherlands and a great buzz has settled upon Eindhoven as this year’s Dutch Design…