Jan Hoekstra is a Dutch industrial designer currently working out of Genk, Belgium. Jan graduated from DesignAcademy in Genk, Belgium, in 1989, and then joined FLEX/theINNOVATIONLAB© in 1990 where he designed and developed consumer products. In 1997 Hoekstra started working in a design consulting capacity for BK© kitchen products and later on for Unilever©. In 2003 he co-founded the brand RoyalVKB©, went independent later and established Jan Hoekstra Industrial Design. Since then he has worked on projects for various brands and is also Product Director for GreenPan™, a new global cookware brand. Hoekstra received various prestigious design awards and some of his products are in permanent collection of Stedelijk Museum Amsterdam, MOMA New York and Chicago Museum of Architecture and Design