Founded in 2000 and based in Geneva, Switzerland, group8 is an office which is active in the fields of architecture and urbanism and which lays claim to a certain creative freedom and constructive lightheartedness in a milieu better known for its sobriety. Its work is based around the idea that every project arising from a new context justifies a new approach and must involve a radical choice with the potential for upsetting normal usage. Thus, a building develops a specificity and an identity which make it unique. Inspiration and drive come from a certain way of looking at society which is in a constant state of flux. Furthermore, projects are regarded as the formal expression of social behaviour. group8 defines approaches for each individual project which combine both large scale and detail, and it is this convergence of the particular and the macroscopic which constitutes its brand.