Our vision is to be a leading, trend-setting and surprising international luxury goods brand anchored in jewellery and watches.

Proud of our Danish roots, faithful to our unique design language, committed to our history of quality and craftsmanship, our mission is to delight and surprise our customers worldwide by delivering unique products of superior design and quality, underpinned by unrivalled customer service.

By exceeding our customers’ expectations, we will provide our shareholders with superior ROI (return on investments) and long term sustainable profitability as well as provide our people with a challenging, safe and rewarding working environment.