It's no accident that Chef Bruce Aidells' nickname is "The Sausage King." Since he founded Aidells Sausage Company in 1983, he has earned a reputation as an innovator in the gourmet sausage business.

Chef Bruce got his first taste of the food business as a graduate student at UC Santa Cruz. He became a full-time chef to cook at Poulet, a popular Berkeley restaurant and charcuterie. He left armed with hundreds of poultry recipes and a loyal clientele to found the Aidells Sausage Company. Bruce has written an impressive array of ten cookbooks and continues to produce articles for prominent food magazines.