Assaf Pinchuk is an architectural, interiors, landscape and lifestyle photographer. Assaf studied photography at Haddasah College in Jerusalem, and graduated in 1996. After working in Köln, Germany for two years alongside photographer Hans-Georg Esch, Assaf returned to Israel in 1998 to open his namesake photography studio in Ramat Gan, outside Tel Aviv.

The studio's goal is to produce smart, unique, dynamic and inspiring images that communicate with the client's targets. Toward that end, Assaf and Miri Pinchuk, the studio manager, work closely with the client in order to understand his or her specific needs and global thinking.