aruliden is an award-winning brand strategy and product design firm focused on bridging the gap between marketing and design through our unique process of productingTM. Based in NYC, our studio was founded in 2006 by Rinat Aruh and Johan Liden, who together have created powerful product experiences and brand platforms for clients across all industries. We think big while staying small and start our process by designing a strategic framework. A framework that is inspired by a simple is better approach because “Making things complicated is easy. Achieving simplicity is tough.” – Bruno Munari