The Manhattan Transformation

As head of retail development and legal counsel leasing for American Apparel, Michael Pozner spends a lot of time sorting out the details when a new venue is chosen for the brand’s purposes. But, he admits, “I’m not a big architectural design guy.” So when he decided to reinvent the diminutive Manhattan studio in which he lives and works, Pozner tapped Darrick Borowski of Jordan Parnass Digital Architecture with whom he’d collaborated on multiple American Apparel stores. Pozner explains what happened when, architecturally speaking, he took his work home with him.