Chris wanted to make sure that they would still be functional, so they came up with simple formulas that guided the process: speaker = sound = screech owl; coasters = water = whale; dards = memory = elephant. They then need to figure out how to do recreate the most minimal gestures to capture the essence of the animal. Photo 6 of 29 in Illustrations by Paige Alexus from Deam + Dine Reveal Their Design Process Behind Modern by Dwell Magazine For Target

Illustrations

6 of 29

Chris wanted to make sure that they would still be functional, so they came up with simple formulas that guided the process: speaker = sound = screech owl; coasters = water = whale; dards = memory = elephant. They then need to figure out how to do recreate the most minimal gestures to capture the essence of the animal.