10 Famous Designers Give Their Advice to Industry Up-and-Comers

"Being a designer or a manufacturer comes with a responsibility. I dream of a world with fewer but better products‚ where people favor staying power over fading trends. In order to have longevity‚ you have to have vision and purpose. That is the secret sauce. Form follows function. We are believers‚ almost religiously‚ that utility can and should be elegant. Finally‚ please make sure you have read Dieter Rams’s ‘10 Principles of Good Design’ before you start your endeavor."