10 Famous Designers Give Their Advice to Industry Up-and-Comers

"Design is hard work. The idea sketched on a napkin that becomes a great product design? It doesn’t work like that. Design doesn’t come easy‚ but that doesn’t mean you’re not going to enjoy it. You need endurance. Don’t give in too quickly. I think I can say that now after so many years in practice. Also‚ it’s very important for designers to see themselves as part of an industry that has a culture—and not just as self-made entrepreneurs. Designers within the industry help companies develop smarter ways of doing things."