20 Ultra-Plush Pillows for Every Type of Sleeper

Finding the right pillow for your sleeping style can be tough, but we’ve got the top picks that are sure to please.

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For the Eco-Conscious

Avocado Green Pillow

Our non-toxic pillow has a customizable GOLS organic certified latex and GOTS organic certified kapok fill. The fill is stuffed within an inner organic jersey cotton liner. The liner lives inside a machine-washable, zippered GOTS organic certified quilted cotton cover. Our Green Pillow delivers a natural, fresh, medium-plush feel. GREENGUARD Gold certified, vegan, and handmade in Los Angeles. Pillow sold with an extra fill bag for simple, customized comfort.

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Buffy Cloud Pillow

Soft yet supportive—a pillow for every sleeper. Pick your firmness! Our standard-sized pillow comes in three fill levels to hug your head just the way you like it. Choose softer if you like some plush give, medium if you want something balanced, or firmer for extra support. Feel good fluff. Filled with recycled, airblown fiber—and covered in breathable 100% eucalyptus fabric that's naturally softer and more earth-friendly than cotton.

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Birch Organic Pillow

Organic cotton, wool and natural latex pillow handmade in the USA. The Birch Organic Pillow uses only eco-friendly, natural and organic materials that are sourced ethically and sustainably. This includes our proprietary, cruelty-free Birch Wool, which comes direct from New Zealand farms; our 100% organic cotton, and natural Talalay latex from Southeast Asia.

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For Side Snoozers

Parachute Down Alternative Side Sleeper Pillow

Break the wake, flip and fluff cycle of side sleeping on a regular pillow. Our medium-density side sleeper pillow offers unparalleled support and perfect plushness. Meticulously designed with a 3.5 inch gusset to take the strain off your neck and shoulders while you rest, and stuffed with our fluffy and 100% hypoallergenic down alternative fill for a deluxe sleep experience.

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Parachute Down Side Sleeper Pillow

Break the wake, flip and fluff cycle of side sleeping on a regular pillow. Our medium-density side sleeper pillow offers unparalleled support and perfect plushness. Meticulously designed with a 3.5 inch gusset to take the strain off your neck and shoulders while you rest, and stuffed with our lofty and luxurious 750 fill power European white down for a deluxe sleep experience.

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For Back Sleepers

Coyuchi Turiya Organic Latex Pillow

Soft, supportive, and extraordinarily comfortable, our shaped Serenity Pillow redefines sleep support. It’s designed for proper spinal alignment, relieving pressure on your head and neck. With the Serenity Pillow, you feel as if your head is cradled in air, an unparalleled sense of comfort that helps you sleep better and longer. The pillow has a special indentation on its underside, allowing your head to relax back while your neck is firmly supported. This position keeps your airways open, alleviates pressure on your face and ears, and relaxes some of the postural discomfort from smartphone and computer use. The Serenity Pillow is made of pure, GOLS-certified organic dunlop latex that will retain its shape and structure. Harvested by tapping trees, this natural, biodegradable rubber is mold- and mildew-resistant, and repels allergen-filled dust mites. The inner pillow cover is made of 100% organic cotton, and the removable protector offers a second covering of densely woven 380–400 thread count organic cotton sateen that adds a smooth, natural layer of protection to resist stains and dust mites.

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For Stomach Slumberers

Belly Sleeper Pillow

Have you ever noticed how stomach sleepers get ignored in the market? We understand, it's not the most popular sleeping position. But, that doesn't mean we still don't want to catch some good ZZZ's and wake up feeling refreshed! Enter Belly Sleep - the first company to focus solely on stomach sleepers...and The Belly Sleeper Pillow is where it all starts!

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For Those Somewhere In Between

Brentwood Home Crystal Cove Activated Charcoal Pillow

Mindfully designed for the ultimate night of healing sleep, our Crystal Cove Pillows feature activated charcoal-infused memory foam for a luxury plush feel that is naturally cooling. Because no wool is used, it's completely vegan.

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For Those Who Love Down

Casper Down Pillow

Filled with 100% ethically sourced down feathers for natural, luxurious comfort. Advanced design. Adaptable to any sleep position, our 5-chamber structure combines breathability with support. Responsibly sourced down. Certified by the Responsible Down Standard (RDS), our down comes from birds who have been treated with care. Machine washable. Just toss it in the washer and dryer, then give it a fluff — easy, breezy, fluffy.

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Parachute Down Pillow

Rest your head on supreme plushness. 750 fill power European white down is what gives our pillows the luxurious, supportive-yet-airy quality that makes them so comfortable. Available in three densities: soft, medium and firm – choose what suits your sleep style.

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Snowe Down Pillow

Dive head first into sleep better than you ever thought possible with premium French down inside the softest sateen shell. The super-high fill power makes tossing and turning a thing of the past. Typically, side sleepers prefer firm, back sleepers prefer medium, and stomach sleepers prefer soft. Between two options? We recommend going firmer. Premium French white down, sourced ethically from a Responsible Down Standard (RDS) certified manufacturer. Ultra-soft, OEKO-TEX certified cotton shell is smooth, supple and quiet.

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For Those Who’d Prefer a Down Alternative

Parachute Down Alternative Pillow

Rest your head on supreme plushness. Our microfiber fill is perfect for someone who wants a hypoallergenic alternative with the support and loftiness of down. Available in three densities: soft, medium and firm – choose what suits your sleep style.

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Casper Original Pillow

You want a pillow that’s soft, but also supportive. Now you don’t have to pick one or the other. An innovative pillow-in-pillow design. The inner pillow is supportive, while the outer pillow adds a soft touch of fluff. If gusset isn’t a word in your vocabulary, it should be. It’s the backbone of our pillow’s construction. Just two inches along the sides allow for better neck alignment and keep the fill evenly distributed. Now you know! The cool side of the pillow. The 100% cotton cover features a breathable percale weave. It increases airflow so you’re always sleeping cool. We slept on more than 60 different pillows to find a fill that thrills. Each fiber cluster is individually blown into the cover. This advanced process makes the pillow resistant to clumping, meaning it can bounce back to life with just a quick fluff.

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Allswell Down Alt Pillow

Our down-alternative pillow is every bit as luxe as the finest of feathered options. Inside, our plush down-alternative fill (with antimicrobial technology) makes for what we think is a stellar blend of comfort and medium support — and, on the outside, a 100% cotton surface makes it both comfortable to snooze on and easy to care for.

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Snowe Down Alternative Pillow

Get all the plumpness and fluff of a down pillow... without the down. This one is stuffed with near-magical hypoallergenic fill that will help you rack up all the hours of sleep you ever dreamed of.

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For Keeping Cool

Helix Adjustable Pillow

Comfort for all sleeping positions. New Age Adjustable Design Each pillow has a removable support insert layer so you can adjust the height of the pillow and find your most comfortable loft. Built For All Sleepers Adjustable for all sleeping positions and body types - perfect whether you like soft or firm. Breathable Materials The Adjustable Pillow features breathable cotton and gel microfiber fill to make sure you don’t get too hot at night.

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Bear Pillow

Stay cool throughout the night with a pillow that provides support for all sleep positions.

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For Memory Foam Devotees

Nectar Memory Foam Pillow

We created the Nectar pillow because our patented mattress proved to us that memory foam is a much better material to sleep on than fibers or feathers. One size doesn’t fit all - which is why we designed Nectar so you can easily adjust pillow firmness.

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Why Not Spring For Some New Pillowcases While You’re at It?

MINNA Grid Pillowcases

Our Texture Pillowcases are handwoven by a family run workshop in the village of Larrainzar in Chiapas, Mexico and expertly sewn together by a workshop just outside of San Cristobal. Pair with the Texture Duvet or mix-and-match with our other bedding styles! Photo Courtesy of MINNA

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Parachute Linen Pillowcase Set

Rest easy with these soft, natural pillowcases. Available in our signature back envelope closure and a traditional side open style. Choose what makes you happy. The softest linen you’ll ever touch—ours is crafted in Portugal from the finest European flax and garment washed for a perfectly lived-in feel from night one.

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Lunya Washable Silk Pillowcase

Now you can rest even easier on the new Washable Silk Pillowcase. Thoughtfully designed in our beloved Washable Silk fabric, they’re velvety smooth to the touch, while helping you stay cool and get that “cold side of the pillow” feeling all night long. A luxurious revamp of our original pillowcase design, this new Washable Silk Pillowcase is made of 100% silk. And did we mention they’re entirely machine-washable? Your bed will never be the same.

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