The Loop bike rack is a concept and prototype developed by the Federal, an Ottawa-based design consultancy founded by the industrial designers Ian Murchison and Rohan Thakar. (The name is a nod to their home base in Canada’s capital city.) By replacing the standard metal with flexible but durable rubber fortified with a steel chain, the Loop adds a dash of colorful whimsy to the streetscape. Image courtesy of the Federal. Search “letter-rack.html” from Young Designers Make an impression at Design Indaba

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The Loop bike rack is a concept and prototype developed by the Federal, an Ottawa-based design consultancy founded by the industrial designers Ian Murchison and Rohan Thakar. (The name is a nod to their home base in Canada’s capital city.) By replacing the standard metal with flexible but durable rubber fortified with a steel chain, the Loop adds a dash of colorful whimsy to the streetscape. Image courtesy of the Federal.