"We've spotted our prints on wood in all sorts of places. People put our San Francisco print in the kitchen, living room and of course their child's room."

"When I started Petit Collage I knew modern kid's decor was missing from the market. What has been exciting to learn is that people definitely have a playful side and find that good design bridges the gap of what can be featured in a nursery versus another room in the home."

"Laser-cut bamboo may seem an unlikely choice for a mobile but the grain in the bamboo adds so much texture, making them seem both delicate and sophisticated."

"I love using sustainable materials that are unexpected, not to mention chemical-free. Taking this beloved product a step further, we've added colored wool felt details for an added surprise."

This October, Siminovich will introduce a new line of "modern dolls." As she explains, "Having my own child had me thinking about family and objects that become dear to the family story. I love sharing things and their stories from my own childhood with my daughter. I see these new dolls becoming family heirlooms—starting with my own family!"

Asked what ties her various designs together, Siminovich says: "Our goods easily mix-and-match, encouraging well-curated collections. I love colors, vintage paper patterns, and wood. I find inspiration in the big and the small whether it's a recent trip or looking at a book with my daughter. Kids find magic in the simplest of things and I think that is what great design is: eliminating the clutter so that the magic is easily found."

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