Following runs at the Milan Furniture Fair, Selfridge's in London, and Le Bon Marche in Paris, Danish design brand HAY has just launched the latest iteration of its popular in-store concept this week at the MoMA Design Store in SoHo. New Yorkers and Stateside fans of HAY rejoice: This marks the brand's first official entry to the US market—select wares have previously only been available in a handful of showrooms, such as Property and Future Perfect.

Available in-stores with select items online at momastore.org, the HAY Mini Market collection includes more 230 products from their tabletop, home, and office accessories line. The giftable, affordable items, ranging from $0.25 erasers to $299 quilts, include collaborations with Scholten & Baijings, Nathalie Du Pasquier, Inge Sempé, and more. Spot a few of the offerings, available through January 2016, in the above slideshow.

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Danish Brand HAY Brings Its Mini Market to the USA