Heller-Jongerius

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“I think it’s very important that your first body of work takes‚ let’s say‚ five years. It takes a while to build your own vocabulary and to find your own way. What are you addressing? Come up with a topic and build a collection of objects that shows the world what you stand for. Don’t just take it out of a book. It’s a matter of being authentic in your way of bringing the world something that we need—and not just another style. If you spend five years on a collection‚ and show it around‚ the industry will see you. You don’t have to reach out.”