Heracleum LED chandelier by Moooi

“One of the reasons I chose that was because it’s beautiful. The form itself conducts the electricity. The thing about that light at this moment is, everybody loves the hell out of it. I don’t even have to put any words to it really, everyone who walks in the door thinks it’s beautiful. Even though it’s nearly $4,000, I sell more of that than any single light in the store. I’m not choosing that piece, per se, but the people have spoken.”  Photo 7 of 11 in Shops We Love: Propeller Modern

Shops We Love: Propeller Modern

7 of 11

Heracleum LED chandelier by Moooi

“One of the reasons I chose that was because it’s beautiful. The form itself conducts the electricity. The thing about that light at this moment is, everybody loves the hell out of it. I don’t even have to put any words to it really, everyone who walks in the door thinks it’s beautiful. Even though it’s nearly $4,000, I sell more of that than any single light in the store. I’m not choosing that piece, per se, but the people have spoken.”