A new, standardized version of the Bodoni typeface. Vignelli refined this Bodoni to set specifically with Helvetica, since he couldn't find a Bodoni with the same size and proportions. He and Lella also designed a table with the same name: "Here is an example of interaction between one field of design and another. I call this the Bodoni Table, because the Bodoni typeface has big thick vertical strokes and very thin serifs, just as you see in this table." Photo 4 of 8 in Surprising Massimo Vignelli Designs by Kelsey Keith

Surprising Massimo Vignelli Designs

4 of 8

A new, standardized version of the Bodoni typeface. Vignelli refined this Bodoni to set specifically with Helvetica, since he couldn't find a Bodoni with the same size and proportions. He and Lella also designed a table with the same name: "Here is an example of interaction between one field of design and another. I call this the Bodoni Table, because the Bodoni typeface has big thick vertical strokes and very thin serifs, just as you see in this table."