VERDICT: "I understand why logos go for lowercase appeal, but an organization like a post service adopting its official name in lowercase seems awfully useless and unprofessional, even something more trendy like bPost would help it stand out in written communications. The new logo is also rather odd, now an abstraction of the previous abstraction of a horn—an abstraction that is well known and often used." Photo 3 of 9 in Logo Showdown by Jaime Gillin

Logo Showdown

3 of 9

VERDICT: "I understand why logos go for lowercase appeal, but an organization like a post service adopting its official name in lowercase seems awfully useless and unprofessional, even something more trendy like bPost would help it stand out in written communications. The new logo is also rather odd, now an abstraction of the previous abstraction of a horn—an abstraction that is well known and often used."