Collection by Jaime Gillin

Logo Showdown

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I recently spent an afternoon merrily clicking my way through 'Brand New,' a website manned by Bryony Gomez-Palacio and Armin Vit, two graphic designers who dedicate themselves to, among other things, chronicling and critiquing redesigns and new designs of corporate and brand identities. More than a "logo bitch-fest," as their website puts it, their perspectives on the logos and packaging, new and old, are as entertaining as they are clever and incisive. Take a look.

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